5STAR Rebrand

Channel 5’s digital channel 5Star rebrand was another in-house operation. The channel was focusing more programs to a younger audience playing shows such as Home and Away, Neighbours and High Speed Car Chases.

5Star was the first channel to test the design method of cross promotion using the same skin as the home channel.
We designed a colour system for each of the Channel 5 family of channels, allowing us to use the same design and skin as the home channel for cross channel promotions.

 

Design Items Included:
On Air Navigation
Promos
Off Air Print Design

 

 

 

Role

  • Design Direction
  • Brand Manager