World Vision is a the worlds largest international children’s charity in the world. For this to become a reality, they work alongside communities in close to 100 countries to bring about long-term change; giving children a voice in the places where decisions are made and respond quickly to the emergencies that affect more than 250 million people around the world each year. Focusing on three key areas: child protection, child health and emergency response.
World Vision came to Hyper Island to help them find new innovative opportunities for millennials to engage with overseas aid. Their current business model depends on a monthly subscription model, the majority of which come from middle class women. The report was an exploration and identification of unique opportunities for World Vision UK to reinvent the ways millennials can be engaged with overseas aid.
The team was supported by advisors from IDEO to design an appropriate research plan in order to gain insight into:
“How might we reinvent the way millennials engage with overseas aid?”